Prior to starting my own branding firm I worked as a marketing executive for various multinational firms. It was while working at Coca-Cola and then the Jumeirah Hotel Group in Dubai where I developed my understanding and love of brand marketing. Since then I have decided to venture off into the wild, going solo and growing my own branding and graphic design firm.
For the last 9 years I have helped to create more than 150 successful brands. I see myself as being one of the most versatile designers in the market, truly understanding the needs of the brands and how to communicate their purpose through visual design.
This is my core service and until now I have successfully created marks for more than 150 brands. My logo design process is simple and smart. Identifying your needs and creating best solution for your brand is my expertise.
A visual identity extends logo to other brand visual components with the same look&feel. Names, typefaces, colors, business collateral, imagery, stationary, signage systems, pictograms, icons, page layouts, are all building blocks of visual identity and when consistently applied will maintain visual continuity and brand recognition.
Over the years I have earned a reputation for communicating the essence of brand in one or two words. Name development begins with defining what you want your new name to do for your marketing, branding and advertising efforts. People see the name of your company or product before they know anything else about what you do. The words you use to identify and express it matter. Product names and company names I come up with are sticky brilliant and unique.
My naming process starts with generating extensive list of names, where I am pushing myself beyond obvious. I am exploring lots of words, phrases and ideas. At the end of the name generation phase, I have around 100 words which I screen to potential 20. Next step is filtering names even further, to top 3-5 names. Shortlisting names to few is humbling moment and with the more criteria names are faced with, just few options will prove adequate. Chosen names I will present to you are bulletproof for distinctiveness, sound they produce is appropriate to brand positioning and they are sticky. Finally, I will put the names to visual test, where I will check how the names look like as a written words.