Futureproof
logo design

& complete visual branding

Marin Bašić

Profesional logo and visual identity designer

Prior to starting my own branding firm I worked as a marketing executive for various multinational firms. It was while working at Coca-Cola and then the Jumeirah Hotel Group in Dubai where I developed my understanding and love of brand marketing. Since then I have decided to venture off into the wild, going solo and growing my own branding and graphic design firm.

For the last 9 years I have helped to create more than 150 successful brands. I see myself as being one of the most versatile designers in the market, truly understanding the needs of the brands and how to communicate their purpose through visual design.

Services

Logo Design & Visual Identity
from 400 EUR

This is my core service and until now I have successfully created marks for more than 150 brands. My logo design process is simple and smart. Identifying your needs and creating best solution for your brand is my expertise.

A visual identity extends logo to other brand visual components with the same look&feel. Names, typefaces, colors, business collateral, imagery, stationary, signage systems, pictograms, icons, page layouts, are all building blocks of visual identity and when consistently applied will maintain visual continuity and brand recognition.

Brand Style Guidelines
With this option, I will create a document, a set of guidelines that keeps your brand communication consistent. They serve as guide for employers and partners; a reference book for the storytellers, designers and marketers engaged with communicating the brand.
Brand Naming
from 500 EUR

Over the years I have earned a reputation for communicating the essence of brand in one or two words. Name development begins with defining what you want your new name to do for your marketing, branding and advertising efforts. People see the name of your company or product before they know anything else about what you do. The words you use to identify and express it matter. Product names and company names I come up with are sticky brilliant and unique.

My naming process starts with generating extensive list of names, where I am pushing myself beyond obvious. I am exploring lots of words, phrases and ideas. At the end of the name generation phase, I have around 100 words which I screen to potential 20. Next step is filtering names even further, to top 3-5 names. Shortlisting names to few is humbling moment and with the more criteria names are faced with, just few options will prove adequate. Chosen names I will present to you are bulletproof for distinctiveness, sound they produce is appropriate to brand positioning and they are sticky. Finally, I will put the names to visual test, where I will check how the names look like as a written words.

works

Ana Maria Ricov - fashion designer - logo redesign
Logo Redesign
anamariaricov.com
CompanyPlace, solutions for your business in one place
Naming
Logo design
Web/UX design
CompanyPlace.ch
SEO NAME
Packaging Design
Samoborka.hr
SEO NAME
Brand Naming
Visual Identity
AVIOKARTE.HR
SEO NAME
Logo Design
Visual Identity
Packaging
NIKKO

I’m always amazed at how easy it is for Marin to turn my unrefined ideas into beautiful & functional designs.

Sarah Middleton, CEO, Heavenly Spa
SEO NAME
Logo Design
INDEX.HR
SEO NAME
Brand Naming
Logo Design
Visual identity
Hadria Camp & Hotels resort
Offine virtual office application/UX design
Logo design
Visual identity
Web/UX design
offinea.ch
Nomadi adventure travels
Logo Design
nomadi Adventure Tours
SEO NAME
Logo Redesign
Fini Recepti by CroChef

An exceptional service with great vision, worth every penny for a designs that will last.

Shubham Garg, Maya Playa, Founder + Partner
SEO NAME
Logo Design
Packaging
holywood glasses
SEO NAME
Logo Design
Visual identity
Autoenthusiast
SEO NAME
Logo Design
Visual identity
Brucoš
Njivice resort branding
Logo Design
Visual Identity
Branding
Njivice Hotels & Camp resort
SEO NAME
Logo Design
Suspended life Hammocks

Excellent industry knowledge, professionalism, and sense of urgency.

Goran Tudorović, Effectus Consulting
SEO NAME
Logo Design
MSfG
SEO NAME
Logo Design
Brian Davis Photography
This is just a small selection, but you can sense the look&feel of my work.
If you would like to Start a project from me, please get in touch.

Design
Process

  • Following agreeing on technical aspects of project (like deadlines and payment method) first step is filling out project brief which will serve as a starting point of collaboration and a summary of key points to refer to
  • I will deliver one logo concept at a time
  • With creation of new one I will proceed if the previous concept was not accepted, and after client feedback.
  • Development of variations on a chosen concept is included in the price (for example, color variations, spacing between letters, minor changes in shape, etc..).
  • Final files delivered in vector (.eps, .pdf) and raster formats (.jpg)
My Logo Design Process

Clients

If you feel that what I presented on these pages, resonates with you, feel free to Start a project or get in touch where we can discuss job details.

Start a project